Many musicians often dream about being renowned, but fame does not always last. Just ask Vanilla Ice or MC Hammer – both of whom were enormous stars in the early 90’s. As we reach the one year day of remembrance of the death of legendary and phenomenal entertainer, Michael Jackson, it is a sure shot that beyond fame, Michael left a legacy that will live on for centuries. He will go on to inspire others with his body of work and that is what you should work for too, not 15 minutes in the spotlight, a one hit, or to be the ‘it’ person for the moment. This should filter through everything that you do, from your music to your publicity and even how you carry yourself in public. It is great to have your own style, but it is also a great thing to be able to change with the times.The key is to have a foundation that you can work around. This can be made clear in all of your promotions, from your EPK to your live shows. Live shows are promotion too! If you can create a legacy the fame will follow, but a legacy does not always follow fame. To create something that will last you need to work hard at your craft – to once again think on Michael Jackson, he certainly worked hard at his style over many years to the point where he became synonymous with his own dress sense, dance moves and vocal style. The tip of a hat, a spin and the moonwalk are all tied to memories of Michael Jackson.

Often times musicians will say that they have a music deal, but a music deal is nothing, if you do not get the most out of it, and use it to catapult you beyond the status you had before you got it. You should see a deal as a start point to get yourself heard, for you and your publicist to push your publicity and to start up to build your own legacy. Artists should not get caught up in getting signed, but getting caught up in creating the greatest legacy they can, even after death.